Full-Funnel Marketing & PR Lead
Marketing thatmoves the whole funnel.
Marketing Team Lead in fintech, crypto and tech. I lead 360° campaigns, build content-driven brands, and turn creative ideas into measurable growth — across performance, creative, PR and delivery.
For six years I’ve led marketing across fintech, crypto, gaming and tech. I run 360° campaigns end to end — performance, creative, PR and delivery as one connected system, combining creative execution with analytical thinking.
Experience
Marketing & brand leadership across fintech, crypto, gaming and tech.
Marketing Lead
Braiins Forge
Full-funnel B2C marketing for Bitcoin products — campaign strategy, creative direction and data-driven A/B testing for a global Bitcoin mining brand.
- Bitcoin
- B2C
- Performance
Head of Marketing
Victoria VR
Led 360° marketing for an AI-powered VR gaming company — brand positioning, campaign execution and cross-channel strategy.
- Gaming · VR
- Brand
- 360°
Project & Brand Manager
Media:list
Ran communication projects and sponsorships for fintech and tech clients — BITmarkets, BITsports, Capital Markets, Investing Fox.
- Fintech
- Sponsorships
- PR
360° Marketing Specialist
Galosoft Crypto
Planned and executed marketing campaigns for a company selling and operating crypto-mining machines.
- Crypto
- Campaigns
Creative Project Manager & Editor
LABA Czech
Built robot_dreams, an EdTech platform — a tech-driven community and blog reaching 20,000+ monthly readers.
- EdTech
- Content
- Community
Communication Specialist & Copywriter
Frontman
Communication strategies and copywriting for dozens of startups; managed a team of external copywriters.
- Copywriting
- Strategy
- Startups
Online Marketing Specialist
GREP Design
Paid social, content and analytics for major brands — Panasonic, Technics and Nestlé (Google Ads, Analytics, Meta Business).
- Panasonic
- Nestlé
- Paid media
Masaryk University (Media Studies & Sociology, BA) · PMI-Certified Project Manager · Czech / English / German
What I do
One lead, the full funnel.
✺360° Campaign Strategy
Multi-channel campaigns engineered end to end — from the big idea to launch and the number it has to hit.
- Go-to-market
- Multi-channel
- Product launches
✦Brand & Content
Content-driven brands that earn attention — positioning, creative direction and editorial that builds an audience.
- Positioning
- Creative direction
- Content systems
◎PR & Communication
Narrative, media and sponsorships — shaping the story internally and externally.
- Media & PR
- Sponsorships
- Comms strategy
⬡Project & Team Leadership
PMI-certified delivery — leading in-house and agency teams to ship ambitious work on time and on budget.
- Team leadership
- Agency management
- Delivery
→Performance & Analytics
Paid acquisition and data — testing, measuring and scaling what works (Google Ads, Analytics, Meta).
- Paid media
- A/B testing
- Analytics
Years in marketing
Brands & clients
Sectors
Full-funnel
How I work
From idea to impact.
Listen & diagnose
Understand the business, the audience and the real bottleneck before touching a single channel.
Strategy & idea
One sharp idea, mapped to the funnel and to a number we agree to win on.
Make it & ship it
Creative, media, PR and delivery run as one team, not five silos.
Measure & scale
Read the data honestly, kill what fails, pour fuel on what works.
Let’s talk
Got a brand to grow?
Tell me the goal and the constraint — I’ll bring the idea, the channels and the team to hit it.